Porsche Trademark Crest
The Porsche trademark crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, our experts have carefully researched the history of the crest: between 1952 and 1998, there were three slightly different versions. Here, you can get an insight into the complex production process.
The Porsche trademark crest is an unmistakable trademark. It has now been relaunched for the Porsche 356 and the early 911s from Porsche Classic. In order to faithfully reproduce the historic emblem true to the original colour and in the right material, our experts have carefully researched the history of the crest: between 1952 and 1998, there were three slightly different versions. Here, you can get an insight into the complex production process.
There has never been any reason to contemplate changing the Porsche Trademark crest’s symbolic and powerful design and thus to risk modernising it to death. Although the lettering has been slightly trimmed and the horse’s contours smoothed over time for printed versions, brochures and correspondence, for Porsche fans, however, in Germany and around the world, who associate the sports car in iconic fashion with this image, nothing has changed for 50 years.
Porsche’s logo is based on combined elements from the coat of arms for the Free People’s State of Württemberg of former Weimar Germany (the shield with the red and gold quarters that makes up the background), and the coat of arms for the city of Stuttgart (which is the horse).
Stuttgart is the home for Porsche Trademark, and was the capital for the State of Württemberg (later becoming part of Baden-Württemberg after the consolidation of West Germany in 1949).